3 Things to Include As Part of Your Website Pre-launch Checklist
You’re about to launch your new website! Congratulations!
Here are 3 must-have items to include as part of your website pre-launch checklist:
- GA4 Analytics Setup
- Google Business Profile Setup
- Submit Website Sitemap to Google Search Console
1. GA4 Analytics Setup
Google Analytics 4 (GA4) is the latest version of Google’s analytics tool.
Setting this up before launching your site is crucial for website tracking and making informed data-driven decisions. The data will help provide insights into how visitors are engaging with your site.
2. Google Business Profile Setup
Setting up a Google Business Profile (GBP) is a must if you want your website to show up in local search results and make a strong first impression.
This setup is particularly important for helping businesses target specific geographic locations.
Be sure to verify your business. Google will ask to verify your business through one of the following methods:
- postcard
- phone call or text
- video recording
The verification options available at the time may vary, and are determined automatically by Google.
Once verified, your profile can be fully optimized and visible in local search results.
3. Submit Sitemap to Google Search Console
After setting up GA4 and Google Business Profile, submitting your sitemap to Google Search Console (GSC) is a final, essential step to help search engines properly index your site. A sitemap is an XML file listing all the pages on your website, and submitting it ensures Google can crawl and index your content accurately and efficiently.
Be sure to also check for any pages you don’t want indexed — such as draft or internal pages — to ensure they’re set up properly or removed. This helps avoid unnecessary clutter and tells Google to keep these pages from being listed in search results.
Reach out if you’d like help setting these up & taking them off your to-do list
About Alvin Lee
Alvin, a web developer based in Vancouver, BC, excels in crafting WordPress websites for small businesses. When he’s not creating websites, you can find him enjoying a cup of coffee or listening to his favorite music.