Tristan Smyth

The Client

Paralympic athlete Tristan Smyth wanted a website that would showcase his personality, share his story, and invite others into his training experience.

Tristan was looking for a very simple, clean and minimal website with a blog that he could update himself. He already had a small group of followers who he updated by emailing out PDFs, but he wanted a more professional space that would allow him to maintain and grow his online presence. He needed a new website that would connect him with fans more efficiently, and help him stand out to potential sponsors.

I customized a responsive WordPress template so that Tristan could easily update his website himself anytime he wanted to. We chose WordPress for its powerful blogging capabilities, and customizing an existing template meant the website felt authentic to Tristan while keeping project costs down.

And, because Tristan wanted to keep emailing his audience, I also connected an email marketing system and privacy policy to his website. This allowed him to maintain existing email relationships while upgrading his communication.

The Outcome

An on-brand, concise, responsive blog-style website that met all of Tristan’s needs, helping him share his story more widely and attract potential sponsors.